Big Tech is corrupt. Make sure your voice is heard. Necessarily rich, no. Interesting, RPD. They parade black people around to try and prove that most blacks can be upstanding. But when we all are forced to see people of every race, sex, and culture as equal (meaning the same), then we rob everyone of the traits and characteristics that make each of us stand out as unique and special. We are in the TOWER OF BABEL! factswhich the left say is RACISM and they hate facts: Microsoft censors 80% of my posts replying/responding to obvious left leaning readers/posters trying to give my conservative opinion/side & they constantly censor me. In Pirates of the Caribbean 4, the white Christian male character spends most of the movie tied up or making mistakesand it ends with him fatally wounded and dragged underwater. I usually watch Restaurant Impossible on Thursdays, but now after seeing coming attractions from the last two weeks, and coming attractions of him helping only all black restaurant owners, I will stop watching until he puts white people back on his show. In fact, you rarely see an ad without a person of colour. That is one of the strongest bonds in human society but you rarely see it in commercials. I know that a lot of people saw those posts, but no one was willing to touch the topic with a ten-foot pole. Predictably, no one commented. Of course they didnt. I think what irks me about it is the people making the choices. I agree, but like you, I think the motives run deeper than mere profits. Instead, most advertisers commitment to diversity is a shrill, cynical, and superficial charade dressed up in lip service and lofty corporate values that amount to precisely fuck-all when in fact, these companies with their gigantic ad budgets are in a unique position to actually do something positive for their customers, their country, and the public at large. 3. Maybe this is why advertisers are pushing these social agendas?? In more than 90% of the simulations run by Facebook, diverse representation was the winning strategy for ad recall lift. Yet, today its getting to the point where the average family in a TV commercial will soon consist of a black man, a white woman, and their two Chinese kids. They hate normal people. Your company may already be a member.View our member list to find out, or create a new account. Thank you for calling BS on the misrepresentation and unbalanced perspective in advertising. It requires focus and a deep, longstanding commitment. And yet when it comes to white males we dont complain about micro aggressions because were too busy being hit with actual-in-your-face aggression which society seems to find acceptable, e.g., patriarchy, toxic masculinity, mansplaining, manspreading, all the worlds ills are the fault of the European male, etc. A man can identify as a woman all he wants, but hell still need a prostate exam around age 40. As society becomes more focused on diversity, audiences expect to see that diversity reflected in marketing and ad campaigns. Survey The Diverse Audience Youre Trying To Reach. The irony is that at the same time the majority of commercials has switched to 90% black actors, depicting black families living in multi-million dollar mansions, spouses buying each other luxury sports cars for Christmas, climbing Mount Everest, and flying all over the world on European vacations, Hollywood, politicians and the media still continues to debate the issue of how black Americans cant seem to find their way into a DMV without white assistance to get an ID to vote and dont have the money to pay for the ID card, and how its racist to even suggest we have a voter ID card like they have in other countries. Enough with their double standards crap. Hispanics and Latinos are seeing themselves represented very little in advertising, which probably has them feeling pretty slighted given that they account for nearly 20 percent of the population and their purchasing power is growing 70 percent faster than that of non-Latinos. The need to check boxes has destroyed any sense of creativity within our culture. And can you imagine if there were commercials promoting white only banks?? And I have to remind myself, this is advertising were talking about. Its like the Southpark episode where the rebellious Goth kids say that If you want to be one of the non-conformists, all you have to do is dress just like us and listen to the same music we do. So now, the police officers are going to jail for doing their jobs and the they are erecting statues to honor the wonderful THUGS that resist arrest and the thugs families are winning the ghetto lottery. He didnt portray Anglo-Saxon heroes very often. Whatever the reason for it, white males are the bungling idiots of the ad world, just as theyve been for years and will continue to be for as long as the culture deems them toxic. They have the executives believing unless you show 70%+ minorities you are racist. Its ridiculous given that white people in my town are the majority, and the majority of the library customers. In some cases these cookies improve the speed with which we can process your request, allow us to remember site preferences youve selected. Ive noticed that even traditional male subjects like weightlifting, pickup trucks, etc. One pet gripe that I have is seeing non-whites portray white people (for reasons of inclusion) in plays and films. One of the best ways to portray diversity in your marketing is to use real customers and real stories. How dare you come after my little children like that? Its not about having the income to buy these nice things, but are these actually reflecting the priorities and choices of black Americans? Hint: its the liberal left. BTW, a stumbling, bumbling white man? I cant believe I found this article having recognized the basis of your article for years. Look from within. History shows that the Frankfurt School started all of this cultural Marxism by taking over academia, media and entertainment. A voice of reason on the net? Many years in fact. Im unapologetic and young. . Is that not the very definition of racism? It has gotten so predictable now that if you see a white face in a commercial, it is almost automatic that the next face you will see is that of a black person. If representation is so important and it is then why dont most advertisers bother to think even one shade beyond skin color to represent nonwhite races and cultures as something more than copy-and-paste color-palette swaps of affluent white people? The advertising industrys complete disregard for accuracy, fairness, or authenticity is truly breathtaking. Along with blacks dominating advertisements and all the new sitcoms, they have black only cable channels, black award shows, black history month, black music appreciation month, Martin Luther King day (instead of honoring all civil rights marchers). The ANA asks you to accept cookies for performance, social media and advertising purposes. Together, the masculine and feminine complement one another in ways that only nature could have devised. It really doesnt matter to me what race a person is in a commercial. If you watch commercials for Apple, Coke, Lexus, beer, etc youll roughly see 60%+ black, 10% Hispanic, 10% Asian, 10% white (female), 5% white (male/bumbling/background character), 5% other. Anyone up for organizing a white history month? I have no problem with people from different cultures, perspectives, etc. And when Serena lost her her third round match to an oppononet who played spectacularly, to see the tournament director rush out to cater to Serena immediately after match point; to see the camera cut to and stay on Serena for minutes after the match instead of showing the winner; to hear the commentators gush over Serena before saying anything about who just won; to see the media throw a microphone at Serena right away this is all going a WAY too far. If you look at the Hollywood films he made in the 1960sThe War Lord, Planet of the Apes, The Omega Man etc..he dies at the end or loses. These advertisers are scumbags and people should boycott the products that theyre promoting!! This is so far off what is anecdotally obvious to the average TV viewer, that it suggests erroneous data. But this study will likely embolden even greater efforts to infuse more diversity in future commercial productions, I bet. They are also becoming the professionals on sitcoms, fire chief, head surgeon, police chief etc with whites reporting to them. People need to be made aware that they are being misrepresented on company boards. And that white mans burden schtick is tired old racist pap. Exactly everything Ive been thinking and seeing too. But in sum, they were extremely sinister. Based on pure US census data a commercial with 10 actors should have: 6 whites, 2 hispanics, 1 black, 1 other. They have been totally emboldened and safe feeling, they dont need to wear a mask. Email Insider Summit April 19 - 22, 2023, Hilton Head Outfront Forum April 26, 2023, NYC Search and Performance Insider Summit May 7 - 10, 2023, Charleston I am a white woman from the United States. It should be degrading them as it totally erases their culture and transforms them into white culture. Great point, Brad. Orthere are a lot more blacks in America than I thought. Again money and power for the rich was behind it money and power was behind slavery and it still is hopefully we will all get past the hate and discontent but, it wont happen by trying to force it. Thank you. Right after I said this the girls mom loudly said black lives matter, I kid you not. I also happen to feel very very bad for Asian and Hispanic people. What have we allowed the wicked and perverse among us to do to our poor boys? The real issue for me isnt that they are showing more commercials of interracial couples but the fact that these companies are burying us in the number of commercials & completely exaggerating the actual numbers of interracial couples & transgender folks in these commercials. Meanwhile, teachers and politicians allow drag shows in elementary schools. And there absolutely is a reason that interracial couples are being propagated as a black man and white woman. Making a conscious effort to include diversity does not need to be an act of tokenism; rather, it can demonstrate a commitment to equality and fairness within your brand. But then, were seeing a lot of men get to compete in womens-only sports these days, so I can only assume that the people behind all of this are terribly confused. The only time I saw a woman with my body type, it was a prescription medicine ad, the actress was Black, and she was power-walking and doing healthy activities to lose weight. Too bad for them, then, that thoughtful and measured comments like yours, and so many others on this page, prove emphatically that we are not. as when car company Acura was forced to apologize in 2012 after putting out a casting call for a Super Bowl ad featuring a Black . The AT&T Fiber spot with the mom turning into a pixelated monster via video call ironically from one of the oldest corporations still operating into the 21st century, is one of very few commercials Ive seen recently that strikes gold. People are starting to hate them. But at the same time, the advertising companies were developing a new marketing strategy that got away from mass markets Positioning (Rob, you know what Im talking about). If we want to avoid falling with them, we need to remain the voices of reason and sanity in society. Ive been retired for 9 months now and I have been watching a lot of TV lately. Hollywood is not making art at all anymoreits all social engineering propaganda. I think theyre trying to sell ideas I just dont know what ideas theyre trying to sell.. Yes, yes. It really has very little to do with cultural norms and more to do with economics. Nowadays, however, a lot of this women-and-minorities-everywhere-at-the-exclusion-of-white-males is over-the-top pandering at best. Do you have kids, Anonymous? Thats a pretty good take, Anonymous. But I think its gonna work as badly as forced school bussing did in the 60s and 70s. Send him your thoughts. This is not about money, or placating the woke mania. I think a white person wants their race to survive & thrive as much as all other races.